Experience

  • Trade Marketing Manager

    at Whirlpool Company

    June 2016 - at Present

    Misto Kyyiv

    - Translated marketing strategies and go-to-market plans into customized marketing plans by channels - Conducted business analysis and gathered market insights to define proper line-up and distribution coverage; set fair prices and focus sales team on proper priorities in order to win the competitors - Performed products presentations to sales team and trade partners to underline key PODs and advantages of products - Created concept and prepared sell in/sell out offers and trade partner promotions - Defined local merchandising materials and requirements to in-store visibility - Supervised the generation of 3 months rolling demand planning in close alignment with sales team - Identified objectives, strategies and action plans to improve short and long-term sales earnings - Monitored sales, TPIs and distribution progress and took actions as necessary to correct variances and drive success - Developed long-term promo plans to ensure growth of market share

  • Key Account manager

    at Samsung Electronics

    August 2013 - May 2016

    Misto Kyyiv

    - Provided customer service to trade partners through timely responses to requests and anticipated further requirements, demonstrated pro-active approach for any issues solving - Developed Sales&Marketing Strategy and presented it to management on quarterly base, with further implementation on the market - Planned, evaluated and negotiated distribution network and targets, conditions of co-work, prices, and volume targets, promo and new launches plans with account - Forecasted and analyzed inventory and sales for the category, created and generated reports in SAP and Excel and matched the data with market forecasts in aim to reduce obsolete inventory and reach market KPIs - Collected and analyzed data from multiple sources and presented insights to product management team in a clear and concise manner - Evaluated and agreed POS materials and other visuals/e-banners concept, created by agency by request, to underline key PODs of the product and to strength brand perception

Education

  • Corporate Management

    at Kherson State Technical University

    1998 - 2003 (5 years) Misto Kyyiv

Languages

  • English Negotiation

  • Ukrainian Native

  • Russian Native

Hives