Experience

  • Managing Director

    at One of a Kind Marketing & Epic Promo

    February 2017 - at Present

    Gauteng

    2017 I followed my entrepreneurial spirit & worked on brands- VAST Networks, SPARK Schools, Uyandiswa, Huawei, PERCH, Rand Group & CarLicence.co.za. In 2019, I also served as Manager Director on Epic Promo, to expand service to BCX, Deloitte, Hollard, Mustek. STRATEGIC PLANNING -Utilising my 15yrs experience to develop a diagnostic tool to evaluate clients’ current activities -gather clients’ customer insights & give exco recommendations -Develop client strategies -report on client ROI OPERATIONS -Develop clients’ annual plans & execution -Manage brand, messaging & creative, web/ digital,CI & events -detailed project plans FINANCIAL -manage clients budgets & reporting -management reporting CONTRACT MANAGEMENT -Manage supplier & employee contracts -Finalising SLA’s- retainers, renewals, trade exchanges SALES-forecast, sales reports & production HR, TRAINING-recruitment, org structure,job profiles & KPI’s -training sessions -strategy workshops & business consulting

  • Group Marketing Executive

    at Adapt IT

    January 2016 - January 2017

    Gauteng

    My role was to understand the marketing requirements and devise strategic and operational plans for delivering against them. Key activities: BRAND MANAGEMENT -Plan marketing & brand strategy -Conduct market & competitor analysis, monitoring trends & recommend changes to marketing & business strategies -Direct the creation of all campaigns (advertising, press releases, sales materials etc.) CRM -Analyse insights to develop Customer Value Proposition -customer satisfaction SALES -Collaborate with sales & product development -Monitoring ROI, Lead generation LEADERSHIP -Participate in Merger & Acquisitions-Annual Strategy planning, Board and Exco participation -Lead Corporate Social Responsibility INVESTOR RELATIONS -Lead statutory and JSE listing reporting - Coordinate presentations for the CEO/CFO STAKEHOLDER MANAGEMENT -Develop and lead a high performing marketing team of 6 members -Internal Communications FINANCIAL & OPERATIONS MANAGEMENT

  • Country Marketing Director

    at Software AG

    August 2013 - December 2015

    Gauteng

    The Marketing Director owns all aspects of the SA marketing strategy & PR plans and execution, working closely with the Country VP. I was a key member of the EMEA team & reported to the VP and Marketing EMEA. I collaborated closely with the Sales Leads to drive campaigns & deliver on the revenue plan. My role was to elevate the Software AG brand locally through marketing, communications & PR, brand connectivity and creative go-to-market strategies that would enable sales. -Develop & manage a yearly marketing/events/campaigns plan in conjunction with Sales Director -Jointly own and manage the go-to-market strategy with the country VP -Work with agencies to develop compelling collateral -Work with EMEA marketing to develop more targeted campaigns for SA & provide feedback and reports. -Manage digital campaigns -Plan & execute corporate events -Manage PR and Comms processes -Manage monthly reporting, including budgets & KPI’s, process effectiveness, ROI

  • Senior Marketing manager

    at BCX

    March 2009 - July 2013

    Gauteng

    My role at the time was to provide strategic and operational execution, leadership and to drive the process of producing and implementing Business Connexion’s Brand Communication Initiatives across the Innovation division and tBCX International (Mozambique, Namibia, Tanzania, Zambia, Kenya, Nigeria and the UK). This new role represented a promotion. STRATEGIC PLANNING - Lead the BCX Brand Planning function by having a detailed understanding of the Divisional/BU team requirements. - Through this deep understanding, lead the development of communication strategies to support the brand plans in the Innovation and International Divisional space through a detailed concept map. - Managing the creative development process, including managing the brand guidelines. - Defining the annual brand concepts maps and ensuring a close working relationship with the Brand Team, Brand Connectivity Team and Communication Team. - Managing the communication and creative excellence of the brand.

Education

  • BCom Marketing Management

    at University of Johannesburg

    2001 - 2004 (3 years) Gauteng

Languages

  • English Negotiation

  • Afrikaans Conversation

Hives