10 years of experience in print and multimedia including advertising, graphics & fashion design, brand management and creative consultancy.


  • Creative Design Specialist

    at ASTAD Project Management

    March 2015 - at Present

    Baladīyat ad Dawḩah

    I oversee all design and brand management for ASTAD. I lead on producing and designing the technical proposals, pre- and post-tender presentations, client reports, client branding, events and promotional material, branding, company-wide marketing and communication collaterals. I was an essential part of the team appointed to overhaul ASTAD’s brand design and strategy, document filing systems and, image assets and resources. I managed a team on client brands, while organizing and maintaining workshops on InDesign and Graphic Design, encouraging knowledge and skill sharing.

  • Graphic Designer

    at Freelance

    February 2011 - at Present


    I worked as an Assistant Designer and Animator for various companies and agencies, such as Creative Immortal, FUBRA and Digital Capsule, in tandem with full-time work.

  • Visual Communications & Multimedia Specialist

    at Louis Berger

    June 2013 - February 2015

    Abū Z̧aby

    I was responsible for designing bids and proposals, packaging, presentations, exhibition stands, marketing and internal collaterals, brochures, posters, document templates and liaising with vendors. I led on design direction, creative consultation, and enforced brand compliance.


  • BA (Hons) Graphic Design: New Media

    at University for the Creative Arts

    2004 - 2007 (3 years) London


  • English Native

  • Urdu Elementary