• CEO

    at Askari Enterprises

    January 2019 - at Present

    Islāmābād Capital Territory

    Askari Enterprises (AE) is a subsidiary of the Army Welfare Trust (AWT) and was established in 1999. Part of a group of companies worth PKR 30 Billion, employing 25,000 people across twenty one business units. AE’s business spectrum ranges from defence and government contracting, general trading and supplies of equipment & stores for armed services across the globe. The firm also trades commodities across Pakistan and the regional markets. Key Achievements  JV with 32 multinational companies for principal representation in Pakistan.  Generation of business worth PKR 730 million in the first quarter.  Right sizing and closure of overdue contracts resulting in an overall half year profit of PKR 567 million.

  • COO

    at Crown Group of Compaines

    November 2016 - June 2018


    Leading a group of companies with a PKR 10 billion turnover and a staff strength of 3,000 employees across four main business lines; Motorcycles, Two wheeler spare parts, two wheeler oil &lubricantsandtwowheelertiresspreadacrossanetworkof27,000retailersacrossPakistan, Afghanistan, Bangladesh &Iran. Key Achievements  Introduced the first corporate fleet sales and maintenance solution in the industry with FEDEX being our launch partner.  Multiparty JV with Chinese parts manufactures to setup industries in Pakistan directly reducing cost of production and creating employment. (Currently 9 companies have setup shopwith a total monthly turnover of PKR 450million.)  Strategic partnerships with financial institutions, large corporates and ecommerce companies (Daraz, BYKEA, Careem) to build non-credit transactions dependency and increase channels of sales volume.

  • Chief of Staff

    at ConcordVentures

    January 2015 - November 2016


    Concord Ventures (A subsidiary of Dhabi Group, UAE) is an international business group working on crafting solutions for a wide variety of government and commercial customers. I was leading a teamthatrepresentedavastnumberofprincipalsfromacrosstheglobeundertheDhabiGroup umbrella, primary of them being SCANIA and UNICAL Aviation. Key Achievements  EffectivelyenteredandclosedthePakistanArmyTankcrawlertestandtrialsforSCANIA Trucks.(Againstlegacyentrants suchasVolvo&MercedesBenz)  Leadmobility consultantsfortheFederalGovernment’sGreenLine MetroProject SuccessfullyclosedmultipleGSRforPakistanNavy&PakistanArmyAviationwith UNICAL Aviation.

  • Manager - Investments

    at Grace Investments

    August 2014 - January 2015


    The primary function involves planning, organizing and directing cash and business management schemes/programs for the firm's oil & gas and aviation projects. Engage in activities on fund investment, identify new growth markets/opportunities and provide advice on financial Key Achievements  Successfully closed the partnership buyout deal of a small scale freighter airline inUAE.  Leadinvestmentofficerfora30,000barreladaydeepcyclerefineryinFujairah.

  • Product Manager

    at Faysal Bank Limited

    January 2011 - June 2014


    Managed the development of the Product Program and five year Product Profitability Model. Playedakeyroleinsettinguptheinfrastructurerequirementforallstaffandmanagedthesales staff across thecountry.Spearheaded innovative marketing and advertising activities to drive customer acquisition and retention while maximize cross-selling Key Achievements  ProjectleadfortheMasterCardWorldCard&CorporateCardproposition  Recipient of the MasterCard – Fastest growingportfolioaward  Successfully created an industry leading Co-brand proposition with the country’s leading Telco, Ufone and private airline - Airblue

  • General Banking Manager

    at The Royal Bank of Scotland

    March 2010 - January 2011


    Managed an alpha branch portfolio of PKR 440 million with a Key drive towards building the client base and increasing depth of accounts. Key Achievements  Exceeded the revenue based target by 32%.  Improved branch service quality results by 27%.

  • Head of Business Quality & CSIM

    at The Royal Bank of Scotland

    June 2008 - March 2010


    Managed the countrywide service andclient portfolio forretail banking spread across five business linewithatotalportfoliosizeofPKR65.3Billion.Thekeyresponsibilitiesincludedleadingcross functional teams to develop and launch service drivers.Establish and implement service plans that provide continuous revenue stream as well as introduce new service dimensions. Key Achievements  Only business unitin the regionto achieve the regionaltarget.  Reduced customer complaints by 60%.

  • Head of Business Quality


    January 2005 - June 2008


    Managed the countrywide service and client portfolio for retail lending spread across three business line with a total portfolio size of PKR 13.3 Billion. The key responsibilities included reengineer of existing process to build efficiencies and curtail costs and to administer training for country staff/personnel for all Unsecured Asset products. Key Achievements  Process automation of all unsecured products directly reducing cost by25%.  Increasedclientsatisfactionscoreby28%resultinginhigherrevenue.


  • Six Sigma

    at ABN AMRO Business School

    2007 - 2008 (1 year) Singapore

  • MBA

    at Karachi Uni

    2002 - 2004 (2 years)