• 20+ years of practical experience in marketing, business development, strategy planning, consulting, and program/project implementation. • Experienced in building” A” teams through goal setting, motivation, training and coaching, and lead the team deliver expected outcomes.

Experience

  • Market Development Director

    at Wison Engineering

    August 2018 - at Present

    Shanghai Shi

    Wison is a Chinese energy and chemical engineering company based in Shanghai, listed in Hong Kong stock exchange market. It provides EPC and technology solutions to industry clients, now have offices in Shanghai, Beijing, Nanjing, Zhengzhou, and Hong Kong, with 2,600 staff. I have been hired in to build up the marketing function, including marketing planning, market research, event & communication, collaboration and partnership, marketing process initiation, and people recruiting.

  • Strategic Marketing Director

    at WorleyParsons

    June 2011 - May 2018

    Beijing Shi

    1) Overall business strategy planning for China location and to coordinate customers sectors (chemicals, Power, infrastructure, minerals and metals, hydrocarbons), operations (X4) and functions (X5)’s inputs. 2) Support location president in strategy implementation progress review, ensure initiative implementation and goal achieved and budget control. 3) Setup and team leader of China location corporate BD & Marketing team, consist of proposals, marketing communication, market intelligence, branding and graphic, contract, BD system and administration (peak time 10 people). 4) Identify, screen, contact, negotiate with target organizations for company strategic expansion (merger & acquisition. strategic partnership, join execution centre etc.). 5) Lead or support strategic program implementation in China location, some programs are working as part time role and on fixed budget basis

  • Senior Marketing Communication Manager

    at Callison Architect (China)

    July 2010 - May 2011

    Chongqing Shi

    1) Maintain deep understanding of the design industry, markets, supply economics, and dynamics within Callison’s culture and core market focus 2) Liaise with Global MarComm Director in developing China focused firm-wide marketing strategy and initiatives 3) Assist location executives on identifying new business growth potential. Defines new market niche and geographic expansion opportunities, conducts competitive analysis and entry requirements, and develop business cases 4) Creates Strategic Client Marketing Communication Program to maximize market potential, business effectiveness and efficiency for Callison. 5) Lead the specialists’ on-going marketing and BD supporting activities

  • Strategic Marketing Manager

    at Maison WorleyParsons

    January 2007 - June 2010

    Beijing Shi

    1) Leverage market place, competitive, industry trend, current tracking data and government regulation to support disciplined and informed, business decision-marking 2) Coordinate and facilitate BU/location business BD & marketing activities /events, and ensure alliance with corporate strategy 3) Explore new business opportunities; acquire key accounts, proposal coordination & clarification for minerals and metals business unit

Education

  • Executive DBA

    at University Paris-DAUPHINE

    2019 - at Present (1 year) Beijing Shi

  • Grad. Dip in Wine Business

    at the University of Adelaide

    2004 - 2004 (1 year) State of South Australia

  • MBA

    at the University of Adelaide

    2003 - 2004 (1 year) State of South Australia

  • Bachelor in Economics

    at UIBE

    1997 - 2002 (5 years) Beijing Shi

  • Dip in International Trade English

    at Petroleum University (China)

    1993 - 1996 (3 years) Guangdong Sheng

Languages

  • Chinese Native

  • English Negotiation

Followers (1)

Hives