Experience

  • Corporate Communications Executive

    at National University of Singapore

    December 2016 - at Present

    Singapore

    Spearheaded the Faculty’s social media strategy, tripling organic post reach within five months on Facebook. Conceptualised and designed marketing collateral to build the Faculty’s brand and correct popular misperceptions. Managed media queries and interview requests across 17 Departments. Crafted pitches for outstanding students and faculty members to increase media visibility during its Admissions Campaign. Supported crisis management efforts through media monitoring and drafting responses. Wrote speeches and revamped slides for Deanery presentations across events and audiences. Orchestrated the Faculty’s presence at NUS Open Day to maximise engagement with 30,000 attendees. Coordinated logistics for full-day events, including the FASS Awards Ceremony and Orientation. Maintained the Faculty website.

  • Freelance Writer

    at Youth.SG Campus Correspondent Network

    April 2015 - May 2016

    Singapore

    Managed the NUS Campus Blog on Youth.SG, an online portal for youth in Singapore. Developed online stories covering student life and college advice, among other subjects of interest and relevance to youths. Winner of multiple contests, including Samsung’s Moment of Note Campaign, MediaCorp’s “The Huntsman: Winter’s War” contest, Maybank’s Captain America: Civil War Facebook contest, and Shaw’s Deadpool IMAX Instagram Contest.

  • Ministry of Education (HQ)

    at Intern (Internships@Gov Programme)

    May 2014 - July 2014

    Singapore

    Nominated by NUS to participate in the Internships@Gov Programme developed by the Public Service Division. Researched and vetted the Bicultural Studies (BSP) Symposium Journal for accuracy of content across a series of topics related to contemporary China. Contributed to the planning of MOE’s annual BSP Camp. Consolidated and evaluated qualitative and quantitative survey data to gather insights on how camps could be improved for future cohorts. Observed classes to evaluate effectiveness of assessment methods. Streamlined user guides for school portals. Translated documents from Chinese to English. Facilitated and took minutes for committee meetings.

Education

  • Grow Faster with CRM

    at Salesforce Trailhead

    2018 - 2018 (1 year)

  • Storytelling and Communication

    at Salesforce Trailhead

    2018 - 2018 (1 year)

  • Digital Advertising with Customer Data

    at Salesforce Trailhead

    2018 - 2018 (1 year)

  • Bachelor of Social Sciences in Sociology

    at National University of Singapore

    2012 - 2016 (4 years) Singapore

  • GCE A-Level

    at Hwa Chong Institution

    2010 - 2011 (1 year) Singapore

Languages

  • English Native

  • Chinese Native

Hives