August 2019 - at Present
AGENCY is a human-centred design studio with roots in IDEO Singapore. As an interaction designer, I work with clients from different industries to understand people’s behaviours, design concepts and visions tangibly, testing them with users, such that we can push forth reassuring and delightful experiences for people. In my role, I conduct user research, design and prototype. Most recently, I worked closely with our client in the media and healthcare industries.
UX Design Intern
at North Kingdom
August 2017 - June 2018
Prototyped wireframes and is the main designer for Scout View Digital experience. Increased site traffic and conversion KPI with multiple design iterations, garnering a total of 21,611 page views. Nominated for Sweden’s Golden Egg Award 2018. • Created 30+ storyboards, personas, IA maps and user flows for implementation by the core team for SPARKS, Syfy Krypton Social Activation Website, Com Hem Strategy Report and Minecraft Social Media Playbook.
at Quotidian Design LLP
August 2016 - May 2018
We designed the Quotidian Pen and launched it on Kickstarter in August 2016, which (much to our crazy delight!) was funded successfully at S$71,406 with 638 backers. It was featured on The Gadgeteer, GadgetFlow, Men's Gear, GearHungry, The Awesomer, Core77 and others, and will forever hold a fond place in my heart. Feel free to take a look at our Kickstarter page: www.kickstarter.com/projects/1829030706/quotidian-pen-the-worlds-first-magnetic-propulsion
Interaction Design Research Intern
at Keio-NUS CUTE Center
May 2017 - July 2017
Created UX strategy reports and redesign proposals after in-depth design research and user testing for virtual reality simulations for First Year Medical Students (VIHA) and Augmented Reality Simulation for First Year Dentistry Students.
February 2016 - December 2016
Believing that parents and caregivers should not stress over transporting their baby from one place to another, we conceptualised the cosmetic design direction for the CarryCott stroller, a one-step close and carry stroller, which allows you to manoeuvre with just one hand and navigate tight spaces with ease, whether its the supermarket or the train. I also prepared and created digital representations of the product for business pitching in Shenzhen, China, striving to bring convenience and comfort to families.
at Hans Tan Studio
January 2015 - July 2015
Developmental research and execution for various discursive works: Pour Table won Design of the Year, President’s Design Award in 2015 and was exhibited at La Triennale di Milano 2015. Herons on Vase was commissioned by the National Gallery of Singapore.
BA Industrial Design (University Scholar’s Programme and NOC - Stockholm)
at National University of Singapore
2015 - 2019 (4 years) Singapore
Knowledge and keywords