Hands-on marketing and events initiator with proven track record in developing and implementing marketing strategies and campaigns. Broad understanding of media and technology enable proficient project management with focus on churning data, insights and ideas to create better results.
Marketing Manager - Asia Pacific
at FIT Ruums Pte Ltd
January 2017 - July 2019
Hotel marketing and partnership initiator, creating effective campaigns to maximise exposure and sales. Scope includes Rewards program management, Partnership development, company branding exposure and events management. Notable projects include: • Asia Swiss workshop Planned and managed a series of Asia workshops (Hong Kong, Malaysia, Philippines, Singapore Taiwan, Thailand) with at least 50 participants each. • Client Rewards Program Spearheaded the development and managing of rewards program from mobile responsive site development to rolling out of Rewards program to Asia clients effectively. - Successfully rolled out 12 Asia rewards stores with localise merchandise - More than 1,000 travel agents signed up for the Rewards program in Asia • Monthly e-newsletter Part of the in-house team that curates travel content which is well received and appreciated by the hotel partners. - Effectively created a source of marketing revenue that helps to lower marketing expenditures