Marketing and Content
November 2017 - November 2019
Country lead in driving overall marketing and content strategy, with focus on data-driven insight generation and performance-based growth across all aspects of digital marketing, media planning, social media, content, UX/UI, branding and PR.
at IPG Mediabrands
September 2016 - August 2017
Served as a Business Director in Society Malaysia, an IPG Mediabrands company and data-driven content-marketing agency, Lead and oversaw the digital social strategy, content management and production across all Malaysia Airlines media platforms and assets on global scale.
at Advocacy Asia
January 2016 - September 2016
Malaysian office lead of a digital engagement company that specialises in WOM & UGC. Oversees the Malaysian team that collaborates with regional hubs on client campaigns, as well as an in-house community asset of over 40,000 women.
Director - Integrated Communications
at Zenith Media
March 2011 - December 2015
Business unit lead & strategic planning of cross-organizational teams developing & managing integrated strategies through traditional & digital media, OOH, activation and content for clients in the telco, oil & gas, banking and investment industries.
BSc in Computing and Information Systems
at University of Lincoln
1995 - 1999 (4 years) Lincolnshire