• Marketing and Content

    at CompareHero.my

    November 2017 - November 2019

    Kuala Lumpur

    Country lead in driving overall marketing and content strategy, with focus on data-driven insight generation and performance-based growth across all aspects of digital marketing, media planning, social media, content, UX/UI, branding and PR.

  • Business Director

    at IPG Mediabrands

    September 2016 - August 2017


    Served as a Business Director in Society Malaysia, an IPG Mediabrands company and data-driven content-marketing agency, Lead and oversaw the digital social strategy, content management and production across all Malaysia Airlines media platforms and assets on global scale.

  • General Manager

    at Advocacy Asia

    January 2016 - September 2016

    Kuala Lumpur

    Malaysian office lead of a digital engagement company that specialises in WOM & UGC. Oversees the Malaysian team that collaborates with regional hubs on client campaigns, as well as an in-house community asset of over 40,000 women.

  • Director - Integrated Communications

    at Zenith Media

    March 2011 - December 2015

    Kuala Lumpur

    Business unit lead & strategic planning of cross-organizational teams developing & managing integrated strategies through traditional & digital media, OOH, activation and content for clients in the telco, oil & gas, banking and investment industries.


  • BSc in Computing and Information Systems

    at University of Lincoln

    1995 - 1999 (4 years) Lincolnshire

Knowledge and keywords


  • English Native

  • Malay Conversation

  • Chinese Conversation