Progressive & forward thinking in PPC & social media. Results driven with a proven success through strategic planning in marketing campaign.

Experience

  • Planning - Senior Executive

    at Mindshare

    June 2019 - at Present

    Kuala Lumpur

    •Develop integrated media plan & strategy proposals across key platforms (FB, GDN, Search, Youtube, OOH,DOOH,Radio,TV) to achieve business and brand objectives. •Consistently review the implementation and execution of the media plan, which includes objectives/strategies, budgeting, scheduling, KPI tracking, optimisation and establishing benchmarks for control. •Campaign Reporting and Analysis using FB, Google Ads & GA, to provide revenue driven recommendations for campaign optimisation. Clients : Dutchlady IFT, Friso , Pepsico (Pepsi, Mirinda, Lipton,Tropicana), Pizza Hut

  • Digital Planning & Strategy - Senior Executive

    at ADA

    May 2018 - June 2019

    Kuala Lumpur

    • Develop digital media plan & strategy proposal across key platforms (FBIG, GDN, Twitter,Search, Youtube) to achieve business and brand objectives. • Consistently review the implementation and execution of the media plan, which includes objectives/strategies, budgeting, scheduling, KPI tracking, optimisation and establishing industry benchmarks for control. • Campaign Reporting and Analysis using FB, Google Ads, GA, to provide revenue driven recommendations for campaign optimisation. Clients :TGV Cinemas,Timberland,Celcom, Xpax

  • Account Manager - Ecommerce

    at Maxis

    February 2017 - March 2018

    Kuala Lumpur

    •Manage multiple timelines through the entire campaign cycle simultaneously, working with cross-functional teams (CMS product owner, Web developer, Digital Marketing & Analytics team). •Build and maintain executive relationships with clients,influence long-term strategic direction, and serve as a trusted advisor and primary customer contact for all adoption-related activities. •Develop long-term sales strategies to maintain current clients and generate new business opportunities; share insights that build and promote the client brand across the web and social media Google & Facebook. •Manage to qualify and assist customers in identifying 3rd party application such as Chat bot, Email marketing, CRM tools, and articulate key differentiators in typical customer buying journeys. Clients: XIXILI, CROCS, Homecare online, Loveearth

Education

  • Google Adwords Fundamentals

    at Google

    2019 - at Present (1 year)

  • Economics & Finance

    at RMIT

    2013 - 2014 (1 year) State of Victoria

  • Economics and Finance

    at RMIT University

    2013 - 2014 (1 year) State of Victoria

Services offered

  • Performance Marketing

    - Develop strategic proposal based on brief
    - Execute campaigns in FB/IG/Google/Twitter/Linkedin
    - Post campaign report

Languages

  • English Native

Hives