Experience

  • Group Marketing Lead, Platforms & Ecosystems, APAC

    at Google

    April 2019 - at Present

    Singapore

    Leading all Business Growth initiatives and Marketing programs across APAC for Google's foundational platforms and services - Android, Google Play, Chrome and Google Assistant. Responsible for growing revenues, user acquisition & engagement, and operations improvement. Leading BD and Partnership strategies, CXO relationships, and product launch campaigns with industry partners (carriers, OEMs, ODMs, ISPs, retailers, content developers). • Managing a marketing and partnerships budget of $250M. Assembled and leading a 50+ member regional team • On track to deliver $xxxM revenue (8% over target) for Google Play. Launched and grew Play Points Loyalty program to deliver 17pts increase in high value gamer retention • Launched Google’s first ever eSports events program achieving 2.5x vs target gamer engagement. Created top developer retention programs • Launched B2C business of Chromebook Laptops, on track to increase market share by 3-5x in Y1, and double-digit growth in country revenues

  • Head of Marketing - Global Emerging Markets, YouTube

    at YouTube (Google)

    January 2014 - March 2019

    Singapore

    Created and established Emerging Markets Marketing organization to lead all Product and Content Marketing across Global Emerging Markets. Led a global team of 24 marketers with $50M+ budget. Also led all Gaming, Family and Learning category marketing across APAC. Led BD programs and Partnership marketing initiatives around the world. • Launched Google’s first ever video app built for Emerging Markets (YouTube Go) in 150 countries to reach 250M users in Y1, becoming YouTube’s fastest growing and largest used app, exceeding all KPIs by 2-3x • Conceptualized Marketing campaigns that delivered lowest ever Cost of Acquisition across Google, while growing the entire user funnel: ranked #1 on Play Store, 40x increase in acquisition rates, 2x increase in viewer engagement, +80% increase in retention, +10-20% increase in country daily actives • Landed highly discounted (70-95%) mobile data plans in partnership with top carriers to grow ARPU

  • Engagement Manager – Marketing & Sales Practice

    at McKinsey

    November 2009 - December 2013

    New York

    Successfully led high impact projects at Fortune 500 cos. across tech, media, CPG and financial svcs. Managed senior clients and high-performing internal teams. Hands-on project experience across marketing & sales, customer acquisition and sales effectiveness. • Managed $1B marketing and sales acquisition for a global tech and media company, while counseling CEO, CMO and Head of Sales. Created company’s new brand value proposition, product pricing and sales materials. Established and trained 200 person sales team to successfully manage client base with $375M revenue • Led senior exec team to execute new market entry, customer acquisition, distribution and partnership plans for emerging payments at a leading global payments provider, reaching 20M customers and $1.4B revenues • Set up and led team of 15 senior execs to create new sales program for global financial services provider. Increased sales by $50M via new cross-BU product offerings

  • Senior Engineer, Product Management

    at Procter & Gamble

    September 2003 - May 2007

    Hyōgo-ken

    Led cross-functional and multi-cultural teams for new product launches and upgrades, including go-to-market execution, brand positioning, marketing communication, product development, project management from idea creation to market entry. Ranked top of class: only Engineer in peer-group to be promoted within 3 years • Led 25 member multi-functional team for marketing & sales execution, product development and launch of largest brand initiative, driving $25M incremental sales to become the #2 fabric softener brand in Japan in Y2 • Discovered a fix for the brand’s biggest performance issue, previously unsolved across global P&G for 3 years. Set up and led 12 member cross-functional team to launch upgraded product, with $2M margin uplift • Supervised and mentored three direct reports, including a peer. Only Scientist/Engineer in the organization to be given such responsibility. Resulted in accelerated promotion of one direct report

Education

  • MBA

    at Harvard Business School

    2007 - 2009 (2 years) Massachusetts

  • Bachelor of Technology

    at Indian Institute of Technology (IIT) Bombay

    1999 - 2003 (4 years) Mumbai - Mahārāshtra

Languages

  • English Native

  • Hindi Native

  • Japanese Conversation

Hives