• Communications and PR Professional Freelancer

    at Botho Concepts

    December 2017 - at Present

    Province of the Western Cape

    Development of Advocacy strategy and implementation plan for an organisation in Uganda Communication plan and Annual Report content development for an NGO in Kenya Integrated Communications and Brand strategy development Corporate writing (report writing, annual reports, press releases and speech writing) Community dialogues and engagement Research and Development Government stakeholder management and communications Event planning and coordination Negotiation and Business Development

  • Public Relations Manager

    at Ithuba Holdings (The South African National Lottery)

    February 2015 - May 2017


    Parallel Positions: Company Spokesperson and Social Media Lead In charge of the development and implementation of all Communications, PR Strategy and Brand Campaigns Strategies Media Relations and Publicity Social Media content plan and community engagement Content Development (press releases, feature winner stories, speechwriting, annual report writing, TV show script supervision) Provide counsel and strategic direction to Group CEO and leadership on media issues Crisis and Issues Management Manage key stakeholder relationships and strategic plans: (National Lotteries Commission, Government, NPOs, Production House, PR and Brand agency) Event management Manage and develop influencer and brand ambassador programmes Annual Report development (content generation, concept and theme development) Media monitoring and reporting Project task and management Budget Control: Manage PR, Brand and TV production budgets

  • Public Relations Manager

    at Internet Solutions (IS)

    September 2014 - February 2015


    Media Relations: writing of all press releases, product launch releases, distribution and pitch stories to the media Provide counsel around all media messaging and positioning, proactively provide commentary to media and secure media coverage. Stakeholder Management: Assist the Executives to establish and maintain relations with key external stakeholders by form of engagements and events Media Reporting and Analysis Research and formulate engagements with stakeholders to influence on policy and regulatory matters in the telecommunication industry.

  • Public Relations & Media Liaison Officer

    at The South African Medical Association (SAMA)

    September 2012 - August 2014


    Parallel position: Acting Editor for the Association’s bi-monthly magazine: Write feature articles, editing of articles, interview key individuals to profile in the magazine, research relevant topics in the health sector. Develop PR and media plans and responsible for the implementation Media relations (liaise with journalists and editors, pitch, update media database, media interviews, media briefs, organize press conferences) Government relations and stakeholder relations management (Department of Health, trade unions, private health institutions, pharmaceuticals, nurses association and doctors both in public and private) Internal Communications: Managed and enhanced company website and intranet. Developed internal campaigns for employees and identify opportunities for employee engagement. Provide support for the marketing team with content for creative elements Budget Management and control Media monitoring (track media coverage and analyse)


  • National Diploma: Public Relations Management

    at Cape Peninsula University of Technology

    2003 - 2006 (3 years) Province of the Western Cape