• Brand Strategist

    at IAL Saatchi & Saatchi

    October 2016 - at Present


    My tasks at Saatchi & Saatchi 1) Creating strategies for new and existing business 2) Identifying market gaps through qualitative and quantitative research 3) Developing a Product Market fit for brands 4) Preparing brand strategy pitch presentations 5) Setting KPIs for brand messages by employing SMART objectives 6) Creating compelling brand stories 7) Developing phase wise communication for brands 8) Crafting purpose statements for brands and designing brand mantra and DNAs My Client Portfolio: PEPSICO: Pepsi Cola, Pepsi Black, Aquafina, Tropicana, Slice MONDELEZ: Trident, Oreo, Cadbury; Dairy milk & Perk TOYOTA: Indus Motor Company, Toyota Fortuner Unilever: Walls Cornetto, Sunlight P&G: Head & Shoulders, Pampers

  • Associate Planner

    at Leo Burnett

    August 2015 - October 2016


    Responsible for carrying out primary and secondary research for consumer groups. Studying ethnographic studies and conducting qualitative interviews with consumer panels and research organizations for different clients. Highlights: OLX: Pakistan's most viewed digital content for OLX.com.pk, #baazioffroadki became the most viewed travelogue for the year and won the PAS award for the best content in Digital. EasyPaisa (TELENOR group) Solved the Issue of genericide for the brand, used insight from examining the consumer journey to create the point of differentiation for the brand, the brand gained its position back as Pakistan's largest network of over the counter money transfer services. COCA COLA Rani Pulpy for the MENA region Developed brand strategy for the MENA region youth on the lines of being yourself with Rani.


  • MBA (Marketing)


    2017 - 2019 (2 years) Sindh

  • BBA (Hons)

    at IBA Karachi

    2011 - 2015 (4 years) Sindh

  • A-Levels

    at Beacon House

    2009 - 2011 (2 years) Sindh