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Ketu Software

Ketu Software

To IT - Information Technology13/07/2015

URL Optimization: Best practices to increase usability & organic traffic In order to perform effective URL optimization you need to approach it as copywriters. This means that your URLs must: Be descriptive and as short as possible without words such as a, for, the. Have important keywords placed at the beginning of the URL. Not repeat words: Try not to repeat keywords between category and product (page) name. Use hyphens instead of underscores, as this is the way that Google and other search engines prefer to crawl and index URLs. Must not have capital letters. So, do not CAPITALIZE keywords in URLs. Not be dynamically generated, because this can lead to duplicate URLs due to session ids, sorting options, etc. The best practice so as to fix duplicate URLs issues is to place a rel canonical tag to each non-canonical (duplicate URL) version of your website’s pages. http://goo.gl/IIc6IC

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