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Ketu Software

Ketu Software

To IT - Information Technology13/07/2015

Website architecture: best practices for SEO Best structural decisions for good website architecture Provide a great user experience. So, you have written this awesome content for your users, wouldn’t you want them to find it quickly while navigating your website? Here are a few tips on how to achieve this: Website hierarchy should match the way users search. Start with your home page, and work your way to all the internal pages as you want to make sure that the flow of navigation makes sense and is easy to follow. Create categories and subcategories if necessary. You can use a “card sorting” technique to create your category tree. Cross-link relevant content. This way you “cluster” all relevant content, you pass “link juice” to all thematically relevant pages and make your user happy, as he may find easily whatever he has been looking for during his visit in your website. Use proper anchor text. Internal linking is pretty powerful, especially if your website has thousands of pages. Take advantage of it and use targeted keywords as anchor text instead of “more”, “click here” and other generic terms. Prepare yourself to train designers as well. Yes, they will be the first to complain. Use breadcrumb navigation. My personal favorite. Personally, I find it very convenient when I can navigate a site via its breadcrumbs instead of clicking sidebar menus or large navigation menus. This is where the “use proper anchor text” tip can be applied to. Extra PRO tip: Use proper format to produce rich snippets which affect CTR. Minimize link depth. Rule of thumb: No page should be deeper than 3 clicks away from your homepage. Make you site architecture flat.

Website architecture: best practices for SEO | Web SEO Analytics
Website architecture: best practices for SEO | Web SEO Analytics
goo.gl Christina Ageli is a SEO specialist working for travelplanet24.com, one of the top OTA in SE Europe, and tripsta.net international websites. Her...
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