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Ketu Software

Ketu Software

To IT - Information Technology23/07/2015

How To Moderate Effectively In Usability Research As UX professionals, we know the value of conducting usability research. But UX research initiatives — even when designed well — are not perfect. A lab study to test a website, for example, would never perfectly capture a user’s actual behavior in the wild. This is because, inevitably, the research protocol itself will influence the findings. A lab environment can never replicate the natural environment of the participant, and the mere presence of a research facilitator or moderator creates a dimension of artificiality that can thwart the research goals.

How To Moderate Effectively In Usability Research
How To Moderate Effectively In Usability Research
goo.gl Colleen Roller explains how to moderate effectively in usability research to significantly improve the quality of your research...
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