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Ketu Software

Ketu Software

To IT - Information Technology12/08/2015

Choosing a mobile web design approach to maximise your eCommerce strategy For today’s retailers, it’s no longer a question of whether to create a mobile strategy, but when. The process of building a mobile strategy should take into consideration the explosive growth of smartphones, tablets and wearables, as well as other mobile devices used in-store, and determine how they impact all the sales channels currently offered. When you think of it, every consumer sales experience can be delivered through a mobile device as well as POS systems and kiosks. But the most important channel of all is ecommerce. The inclusion of sales channels into the ecommerce landscape requires a more technical approach. In April of 2015, Google announced that it would use mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimised for mobile platforms. With this critical business fact in mind, below are the three fastest-growing trends for addressing ecommerce through the mobile web, along with the pros and cons for RWD, AWD and a blended approach known as RESS.

Choosing a mobile web design approach to maximise your eCommerce strategy | ITProPortal.com
Choosing a mobile web design approach to maximise your eCommerce strategy | ITProPortal.com
goo.gl Every consumer sales experience can be delivered through a mobile device as well as POS systems and kiosks. But the most important channel is...
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