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How voice search and Google 'direct answers' are changing SEO The art and science of search engine optimization (SEO) changed dramatically in recent years, thanks in no small part to big Google algorithm tweaks, including the recent mobile friendly update. Just as important as mobile, however, is voice. Professionals who practice SEO must prepare for a future in which queries come from voice input on mobile devices, and where Google, to satisfy those voice (and text) queries, will increasingly highlight "direct answers." Google (and to a lesser extent, Bing) searches yield direct answer results, also known as "rich answers", in response to specific user questions, instead of delivering an assortment of links to other websites.

How voice search and Google 'direct answers' are changing SEO
How voice search and Google 'direct answers' are changing SEO
goo.gl Mobile and voice search are shaping the future of SEO, and Google is putting new emphasis on 'direct answers' to queries. Here's what digital marketers, content creators and SEO experts need to know about these key...
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