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Ketu Software

Ketu Software

Why Oracle Had To Rethink UX For Cloud And Mobile Here are three takeaways from Oracle’s strategy to put a higher premium on user experience for cloud and mobile apps: Build a dedicated team. In addition to designers and researchers, the UX team includes developers who write the actual code for the interface. That frees the app-specific development teams to focus on their industry-leading domain expertise—say, ERP or customer experience software—and add the interface on top of that. It helps that the UX team uses the same app development framework (Oracle’s own) used to write the cloud apps themselves. Treat user interfaces as constantly changing. The cloud model allows for frequent software updates and improvements. Design is part of that update cycle, so Ashley has his team thinking of updating the interface frequently. “True innovation isn’t some flash of genius that comes in the window,” he says. “True innovation is making something better, continuously.” Divide the world according to screen size. If you’re on a screen 6 inches or smaller, you’re likely on the go and glancing and scanning to see if you need to stop and go deeper. If you’re on a screen 7 inches or larger, you’re probably at a desk and fully focused on a task. Oracle’s simplified interface presents different amounts of information for each kind of screen. http://goo.gl/nidG5B

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