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Ketu Software

Ketu Software

Structured Data Drives E-Commerce Growth One driver is the quest to create ad units that don't feel like ads. Back-end processes, user interfaces, campaign management functionality, and even analytics features are all undergoing constant optimization, in an effort to deliver a better user experience. From the inception of Froogle to the evolution of Google Product Search, similar traces can be seen across Google's travel, hospitality, media and financial services ad units. Each evolution and iteration brings a greater need for supplier-fed metadata that has been "structured" for matching algorithms. These algorithms interpret matching metadata and populate the content of the ad unit. Promotional messaging, ad extensions, customizers and even the headline are now populated by columns of data within meta feeds. Quality metadata within your feeds that's both linkable and relevant can influence position, visibility, CTR, conversion rate and even ROI.

Structured Data Drives E-Commerce Growth
Structured Data Drives E-Commerce Growth
goo.gl Structured data gives e-commerce platforms and their partners better insight to help close the gap between supply and...
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