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Ketu Software

Ketu Software

Do Small and Medium Businesses Need CRM? CRM as a customer service tool was earlier considered a luxury only that large enterprises could afford. However,with cloud technology spreading its wings around, it has become much easier for small and medium companies to leverage the benefits of CRM. Having a valued CRM system can speed up their sales considerably and give them faster results. Irrespective of which CRM system is implemented, it can bring a number of benefits for small and medium sized organizations. 1. Client Management: A good CRM system gives visibility to the customer base and encapsulated customer information can be utilized for utilized to formulate long-term profitability plans. 2. Profitability Tracking: CRM system enables speedy book-keeping for these small firms so that they can track revenue at each step.This helps them move up effectively in the corporate value chain. 3. Automation: Moving to an automated system from a manual system helps small businesses to utilize their workforce productively in other important business processes. 4. Sales Strategy: Small businesses can use the data available from CRM to target the right segment of customer and will waste time and resources in the wrong way. 5. Better Customer Service: Using a CRM system enables employees to serve customers better and prevent wastage of time from repeated iterations. CRM is one of the growing needs of businesses today and companies are ready to pay for the application according to their needs.

Benefits of Customer Relationship Management (CRM)
Benefits of Customer Relationship Management (CRM)
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