Juan Imaz

Juan Imaz

9/9/2015 ยท ~10
Javier ๐Ÿ beBee

Javier ๐Ÿ beBee

CTR on Instagram API ads 2.5x higher than social advertising industry average

Instagram recently announced the Instagram Ads API that allows marketers to buy and automate Instagram ads using third party software.

Kenshoo has identified a number of other key trends based on early performance data:

Average cost-per-install (CPI): $6.30
Average click-through rate (CTR): 2.48%
Average cost-per-click (CPC): $0.51
Average cost-per-thousand (CPM): $6.70

9/9/2015