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Juan Imaz

Juan Imaz

To Online Marketing09/09/2015

https://econsultancy.com/blog/66910-eight-exciting-us-digital-marketing-stats-from-this-week/?utm_source=Econsultancy&utm_medium=email&utm_campaign=6139041_1919-daily-pulse-uk-2015-09-09&dm_i=LQI,3NKWX,9O4WN2,D54T3,1

Eight exciting US digital marketing stats from this week | Econsultancy
Eight exciting US digital marketing stats from this week | Econsultancy
econsultancy.com Welcome to another instalment of our weekly US digital marketing stats...
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  1. Javier beBee
    09/09/2015 #1Javier beBee
    CTR on Instagram API ads 2.5x higher than social advertising industry average

    Instagram recently announced the Instagram Ads API that allows marketers to buy and automate Instagram ads using third party software.

    Kenshoo has identified a number of other key trends based on early performance data:

    Average cost-per-install (CPI): $6.30
    Average click-through rate (CTR): 2.48%
    Average cost-per-click (CPC): $0.51
    Average cost-per-thousand (CPM): $6.70
    Reply