Eight exciting US digital marketing stats from this week | Econsultancy
econsultancy.com Welcome to another instalment of our weekly US digital marketing stats...
- 09/09/2015 #1Javier beBeeCTR on Instagram API ads 2.5x higher than social advertising industry averageReply
Instagram recently announced the Instagram Ads API that allows marketers to buy and automate Instagram ads using third party software.
Kenshoo has identified a number of other key trends based on early performance data:
Average cost-per-install (CPI): $6.30
Average click-through rate (CTR): 2.48%
Average cost-per-click (CPC): $0.51
Average cost-per-thousand (CPM): $6.70