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Federico Álvarez San Martín

Federico Álvarez San Martín

To Marketing y Producto30/12/2015

Branding by colors. ¿Puede influir el color de un logo en lo ética que nos parece una marca?

Branding by colors
Branding by colors UO marketing professor Aparna Sundar studies how colors may define both a company's brand and how consumers respond to the brand. Colors, she says, may...
  1. Federico Álvarez San Martín
    30/12/2015 #1Federico Álvarez San Martín
    Estudio de la Universidad de Oregon y Cincinnati https://around.uoregon.edu/content/new-study-suggests-color-affects-ethical-judgments-brands