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Qamar Ali Khan

Qamar Ali Khan

To Marketing07/01/2016

What does it mean by data, in this particular quote? In my opinion, it's not limited to the figures and quantitative information. Management, especially marketing, receives huge and continuous information through subjective or qualitative means. What do you think about data in marketing? Should we stick to its definition or think beyond that while managing our marketing activities in today's technology-driven environment?

Qamar Ali Khan
  1. Qamar Ali Khan
    07/01/2016 #2Qamar Ali Khan
    #1 Great understanding Donna-Luisa! In my opinion, figure-work doesn't present the reality as whole, as some people think it does. Your qualitative characteristics play a more important role to judge and decide. So, data is a support, not a base to your action and thinking.