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Sandeep Awasthi

Sandeep Awasthi

Leading the Area team of sales and sales-support staff through proper training and motivation for Deliverables.  Looking after Business Expansions by adding Channel partners and new coverage plans.  Month wise sales target for the area with 4 TSO Territory and 3 Distributors in urban towns.  Value weighted distribution and Numeric distribution of products as for their category behavior.  Launches & post launch activities into market with proper coalition of Merchandising and Sales Team.  Channel development & growth programs.  Looking after all Below the Line (BTL) promotional activities in my Area.  Sales promoters and Beauty Advisors appointment at specific outlets where we get good result.  Hiring space (hot spot) at selective outlets for display of products and ensuring good visibility by Merchandising Team.  Outlet level proper activation by POP materials, as well as maintaining Share on Shelf as for market share.  Planning all wholesale mandi activity as for budget and visibility plan given by company.  Ensuring target achievement of New Categories (TLC) for the zone assigned with best Activation plans and focus of team.  Trained 4 New TSO and 2 BLT.  Proficient in handling a wide spectrum of sales activities from developing business plans/ to implementing and executing them in real time sales environments.  Proficient at analyzing market trends for providing inputs & formulating selling & marketing strategies.  Possess expertise in channel development and management, laying policies & controlling price-list.  Played a pivotal role in establishing strong inter personal channels to create a synergy between teams.  Proficient in augmenting sales and profitability an effective communicator and team leader with proven team building and management abilities.

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