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Marcel Arvizu

Marcel Arvizu

Sales technique is not the problem, the problem is that most customer organizations have consensus based decision making so getting the agreement of one purchasing manager is not going to guarantee you a closed sale. Cold calling is also a dead art, and is very ineffective at persuading top level execs let alone succeeding in contacting them. A more personal approach with intensive relationship building is the most effective way to build new customers and grow existing customers into more profitable accounts.

Persuade groups by finding the key change maker within the organization group of decision makers.

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