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Antoine šŸ Prager

Antoine šŸ Prager

To Human Resources Professionals and other hives 03/04/2016

I love this method by Heineken. Interestingly no mentions to the candidate's CV, diplomas, ... A structured method of interview was the key to get the right candidates.

Heineken - The Candidate
Heineken - The Candidate Heineken has come up with an interesting way to find the right talent for its job offer. Called 'The Candidate', the video shows different interview clips...
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  1. Antoine šŸ Prager
    03/04/2016 #2Antoine šŸ Prager
    Interesting facts: Heineken reported a >279% traffic increase to their HR sites and >317% increase in CVā€™s submitted after campaign launch. Furthermore, this campaign also influenced positively on current employees: 91% of Heineken employees watched the video and found it stimulating for their job.
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