PUTTING THE BUSINESS BACK INTO BUSINESS INTELLIGENCE: HOW BI CAN GROW YOUR BOTTOM LINE
Big data’s reputation is taking a hit for its tendency to overpromise and underdeliver. While this bad rap isn’t entirely unwarranted, maybe the problem isn’t with big data itself. Perhaps the problem is that we fail to properly utilize the data we collect.
In the corporate world, business intelligence platforms can amass limitless amounts of data. But possessing it is merely the first step. Knowing how to use it to your benefit is where the real money is made. If companies aren’t careful, those BI platforms can become nothing more than a fancy sports car that no one in your company knows how to drive.
Why are companies neglecting their bottom lines by leaving the “B” out of their BI? http://goo.gl/NBO8H4