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Enrique de la Rica

Enrique de la Rica

To China11/06/2015

China has an awesome consumer story. Yet lately you can’t pick up a newspaper, go online, or watch television without hearing continual moaning about the country’s slowing economic growth and the need for “rebalancing.” The reality is that Chinese consumers are going to continue to increase in wealth and complexity. And if you’re worried the country’s economic importance is declining, you’re probably looking at its performance the wrong way

Why China’s consumers will continue to surprise the world | McKinsey & Company
Why China’s consumers will continue to surprise the world | McKinsey & Company
www.mckinsey.com Fears about China’s slowing economy are overblown, authors Jeffrey Towson and Jonathan Woetzel argue in this adapted excerpt from the follow-up to...
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