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Ketu Software

Ketu Software

To IT - Information Technology11/06/2015

The 11 deadly sins of product development

Thomas Edison famously said that genius is “1% inspiration, 99% perspiration,” and his observation holds true for product development. Developing “genius-level” products certainly requires inspiration, but the bulk of the effort is more like perspiration: work that benefits from insight and cleverness, but is also largely about not screwing up. Most product development efforts fail. It’s been my observation that failures are not usually due to a lack of inspiration (i.e., poor product ideas), but rather from mistakes made during the “perspiration” part. http://goo.gl/oDC5Re

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