HYPE VS. HUGE: HOW TO PREDICT AND EVALUATE THE IMPACT OF GOOGLE UPDATES
If you learn that Google will be releasing a new algorithmic update, start by asking yourself if your website already adheres to the directives and standards Google has laid out. Pay attention to your compliance with past updates such as Google Panda and Penguin, and also examine your website’s readiness for what is to come. If you’ve ignored the principles of major Google updates in the past, chances are you’ll continue to be negatively impacted by the new update. On the other hand, if your website is a positive reflection of the updates Google has already released, you have a strong foundation to build on for the next steps in the process.
Hype vs. Huge: How To Predict And Evaluate The Impact Of Google Updates - Social Media Week
goo.gl On April 21st, Google released a new update that would weigh mobile-friendliness in determining search engine rankings. Having seen the fallout in the...