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Ketu Software

Ketu Software

To IT - Information Technology16/06/2015

Will Facebook's New Instant Articles App Affect Your Business?

Essentially, Facebook saw a way to improve the experience of reading news stories, and they crafted a mobile app around three steps:
Sign deals with major publishers

Host articles from those publishers directly on Facebook's servers instead of linking to the websites of the publishers

Using their new Instant Articles mobile app, place the self-hosted articles into the news feeds of Facebook users so that the load time on a news story when you click is instantaneous -- no more clicking on a popular news story and waiting several moments for the your phone's browser to appear, find the link, and load another website's page.

Will Facebook
Will Facebook
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