Thankfully there are a number of tools that can help you find the most relevant influencers in your industry without too much difficulty or need for prior knowledge. BuzzSumo BuzzSumo is one of the most popular tools for finding influencers, partly because it’s so easy to use. As you can see from the image below, I’ve typed in ‘food’ as a (very generic) search term and the tool returned a list of influencers (mostly food bloggers in this case) based on a number of key stats related to page authority, follower count, and engagement levels. BuzzSumo search results Followerwonk Followerwonk is another nice tool for finding Twitter users related to your business. I typed in ‘food writer,’ with ‘UK’ in the location field. The results are in the image below. As you can see, the tool has returned a list of relevant UK-based food publishers who you could target. Followerwonk search results There are a number of tools out there that essentially do the same thing. Just find the one that works for you and start playing around with it. You should soon be able to build a decent list of target influencers based on your business and what you're trying to achieve.