Social media and social selling strategies dominate my work. I help companies avoid the ups and downs of social media campaigns and broadcast marketing by focusing on the “operationalization” of social media and the ongoing efforts required to turn an organization into a social enterprise.

Experience

  • Principal/Owner

    at Volterra

    July 2007 - at Present

    Ontario

    Professional Services Firm specializing in social selling training, social media strategy, and outsourced management. Social Selling - Developed and delivered workshops and extended social selling programs for B2B sales teams and salespeople within financial services and insurance including Microsoft Solution Providers, Portfolio Managers in Wealth Management, Commercial Insurance, Exchange Transfer Funds, and Industrial Engineering Social Media Strategy - Developed and executed comprehensive social media strategies including social media audits, competitive analysis, implementation plans, training, and ongoing performance measurement Outsourced Social Media Management - Developed and delivered outsourced social media management services including content management, account management, customer service, and reputation management for small and medium enterprises (e.g. travel, waste management, startups, and trade associations)

Education

  • Group Facilitation

    at ICA Associates

    2010 - 2010 (1 year) Ontario

  • Facilitated Planning

    at ICA Associates

    2010 - 2010 (1 year) Ontario

  • SME, Board Effectiveness

    at Rotman School of Management, University of Toronto

    2008 - 2008 (1 year) Ontario

  • Marketing Management

    at Dartmouth College - Tuck School of Business

    2004 - 2004 (1 year)

  • Master of Business Administration

    at Rotman School of Management, University of Toronto

    2002 - 2003 (1 year) Ontario

  • Bachelor of Fine Arts

    at York University

    1990 - 1993 (3 years) Ontario

  • Bachelor of Arts

    at Laurentian University

    1985 - 1989 (4 years) Ontario

Services offered

  • Social Media Services - strategy, analysis, monitoring, and content management

    Volterra has provided enterprise clients with project-based social media services ranging from strategy development, competitive analysis, monitoring, content curation, and performance measurement.

  • Outsourced Social Media and Community Management

    Volterra provides outsourced social media management services on a monthly retainer-based program to small and medium-sized businesses whether B2B, B2C, non-profit, trade association, charity, or startup. It focuses on fostering community growth, content curation, and executing proven social media strategies based on sound analysis.

  • Social Selling and LinkedIn Training

    Volterra delivers social selling and LinkedIn training programs to B2B sales teams and salespeople in financial services.

Languages

  • English Native

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