A Sales Executive with over 8 years of experience developing retail customers for top tier global companies in the Consumer Packaged Goods and Pharmaceutical industries. Broad experience in different distribution channels such as retail key accounts. Consistently overachieved on all targets


  • Direct Sales Coordinator

    at NRI Industrial Sales

    November 2015 - at Present


    Identify valuable assets within the projects in which the parent company has invested on. Research for potential buyers, and generate quality leads from those companies. Develop the Direct Sales channel, through an active relationship with key stakeholders of existing and new customers. Maximize the assets value in the negotiation process.

  • Outreach Specialist

    at NRG Home Solar

    February 2015 - June 2015


    Pure cold calling hunter role directed at homeowner in the US to sell solar contracts. Build strong relationships with potential leads, to convert a cold call into a warm transfer. Pre-qualify potential leads by informing them about NRG’s solar program and its benefits.

  • Key Account Manager

    at Novartis Pharmaceuticals

    July 2011 - April 2014

    Distrito Capital

    Managed top Pharmacy National Chains as a face to face direct sales, and regional Pharmacy Chains with sales through distributors. Maintained relationships with all chains creating data and sales analytics to support all activities and drive results. ’12 finished at 118%, ’13 at 112%, and ’14 105%

  • Sr. Sales Representative

    at Kraft Foods

    July 2008 - October 2010

    Distrito Capital

    Managed largest modern channel supermarket chain for the first year and then all the Food and Service and Away from Home clients. Maintained overall revenues at 100% by increasing categories to back fill declining categories. Did sales analytics to match Kraft’s cheese supply for key clients like Plumrose, Burger King and Wendy's, to maximize production efficiencies and minimize waste

  • Key Account Advisor

    at Johnson & Johnson Consumer Healthcare

    December 2006 - June 2008

    Distrito Capital

    Responsible for Top 2 most important distributors for top national and regional clients. Handled all negotiations using Sales data that I created, and also supported field sales in client facing interactions, revenues increase of 28% Created Spiffs for the wholesale's sales force, clients and customers, with the input from sales, marketing and customer marketing resulting in an increase from 69% to 95% of distributed sales.


  • Master Marketing Management

    at Escuela de Organización Industrial

    2011 - at Present (7 years) Distrito Capital

  • Bachelor Degree in Business Administration

    at Universidad Católica Andrés Bello

    2002 - 2007 (5 years) Distrito Capital


  • Spanish Native

  • English Negotiation

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