I am an accomplished Integrated Creative Director, Digital & Brand Strategist, keen to drive creative, financial and cultural success for a visionary company with a strong digital focus and passion for winning.

Experience

  • Creative Director – Digital & Content Strategist – Digital & Integrated

    at Hickling Consulting

    January 2015 - at Present

    Nova Scotia

    Providing strategic digital marketing counsel to various companies and organizations including brand story and creative platform development. • Led research for Customer Insights & Customer Journey Mapping. • Audit of platforms and technologies including recommendations and digital marketing plan. • Brand story development and campaign goals and performance metrics.

  • Creative Director – Digital & Integrated

    at Extreme Group

    June 2013 - January 2015

    Nova Scotia

    Led agency rejuvenation, reporting to COO. Increased industry recognition, awards, and net revenue. Clients included: Nova Scotia Tourism, Downtown Halifax Business Commission, Moosehead Breweries, and Diageo. • Increased the number of Ice Award wins to 11 in 2015 from 2 in 2014. • Won Stanfield advertising account - 2 million annual total billings. • Led team to an integrated and optimized ad campaign for Nova Scotia Tourism in 2015 that saw an increase in website traffic by 26% and total visitation increase by 6%, (largest ever single year growth). • Developed a groundbreaking promotional campaign for Halifax Downtown Business Corporation that went global, receiving over 138,332 views on YouTube and exceeding conversion targets by 150%.

  • Creative Director – Digital & Integrated

    at Publicis Canada

    January 2013 - June 2014

    Ontario

    Reported to the Vice President of Publicis Modem (Digital), to lead digital creative and account teams. Led numerous brand and campaigns and strategies for top tier clients including LG Canada, PayPal Canada, Rogers Communications, BMO InvestorLine, Canada Post, WestJet. Metro Foods and Nestle. • Led digital group in a successful national launch of LG G2 smartphone. • Led digital group in the launch of PayPal mobile wallet app. The approach was exported to the US creative launch. • Created successful online advertising for Canada Post holiday parcel season. • Won 49 million AOR account the Rogers Communications business.

  • President, Creative Director, and Founder

    at One Hundred & Ten Communications Inc.

    January 2009 - June 2013

    Nova Scotia

    Founded one of Canada’s first modular online advertising agencies. Clients included: Efficiency Nova Scotia, Emera, Nova Scotia Power, Mount Saint Vincent University, Ocean Nutrition Canada (now DSM), Nova Scotia Liquor Corporation and The Atlantic Canada Tourism Partnership. • Managed and led a pool of 50 freelance professionals both in North America and Europe. • Developed online communication and project management tools to manage decentralized work teams. • Generated $1.25 million in billings and acquired six new clients in the first year of operation. • Designed and developed a new website for the Atlantic Canada Tourism Partnership that saw a 300% increase in traffic the first year.

  • Sr. Vice President, Creative Director, Managing Partner

    at Colour Creative Persuasion Inc.

    January 2004 - January 2009

    Nova Scotia

    Rejuvenated the creative reputation from poor to top tier creative agency status within three years. Reported to CEO and co- managed overall operations of offices in Halifax, Moncton, and St. John’s. Clients included: Nova Scotia Tourism, Atlantic Lottery Corporation, Blue Cross, Nova Scotia, Community College, IWK Children’s Hospital and Labatt Breweries. • Grew revenue from $3 million to $6 million in 5 years. • Increased company profile in national industry publications (e.g., Marketing Magazine and Strategy Magazine). • Successfully re-branded company from Corporate Communications Limited to Colour Creative Persuasion. • Won gold Marketing Award, 14 awards at the ICE Awards (2008)

Education

  • Communications & Design

    at OCAD University

    2016 - 2016 (1 year) Ontario

Services offered

  • Websites

    Website architecture/design including UX & UI.

  • Branding

    Brand story development and campaign goals and performance metrics.

Languages

  • English Native

Followers (19)

Following (2)

Hives