I am a sales consultant who specializes in LinkedIn.. I work with my clients so that they may use LinkedIn more effectively to increase their sales. There are a lot of things you will work on LinkedIn, and things that will not. I focus on what will work.


  • Owner

    at PracticalSMM

    January 2011 - at Present


    Sales and marketing consulting firm that specializes in LinkedIn as it applies to helping my clients increase their sales. Companies I have worked with range in size from sole proprietors to companies with five thousand employees. I do some travel, but most of my consulting and teaching is done via online sharing tools from my office in Toronto. This allows for more a more time flexible and cost effective approach for my clients.

  • General Manager

    at Lazer-Tech Ltf

    September 2007 - December 2010


    General Manager for a company that manufactured Printed Circuit Boards. Oversaw day to day operations of the company.

  • Owner

    at Rev2 Communications

    October 1998 - September 2007


    Manufacturer's representative firm for companies in high tech test and measurement products. Represented manufacturers of Local Area Network, Wide Area Network, Telecom, Data and Network management products. Territory covered: Canada.

  • Vice President of Sales

    at Nextest Limited

    April 1995 - June 1998


    VP of Sales for a manufacturer of Wide Area Network protocol analyzer. Set up the company's sales and rep network in the United States and distributor network in Europe.

  • Regional Manager Canada

    at Network General

    December 1992 - April 1995


    Set up and built a division within Atelco to sell Network General products and services in Canada. I took sales from $300K to $8M in three years. The division was sold to Network General in it's entirety to form NGC Canada

  • Regional Manager

    at Atelco Ltd

    January 1991 - November 1992

    British Columbia

    I served as the company's' Western Regional Sales Manager for telecom and datacom test equipment, with a particular emphasis on increasing network management systems sales.

  • Channel Sales Manager

    at Navtel Inc

    January 1990 - December 1990


    Expanded the companies independent rep network by signing and training rep firms in Seattle, N. California, S California, Denver, Austin, St Louis, Chicago, Boston. and Maryland.

  • Regional Sales Manager

    at Navtel Inc

    January 1989 - December 1989


    Given responsibility for opening up the Midwest territory covering Minnesota, Wisconsin, Illinois, Michigan, Indiana, and Ohio. Major customers included all of the Amertech RBOCs, AT&T, NCR and Compuserve.

  • Catalog Sale Manager

    at Navtel Inc

    April 1985 - December 1988


    I sold the company's products through industrial catalogs located across North America. This was my first high tech job, and I learned the value of copy writing here.


  • Physics & Astrophysics

    at U Toronto

    1974 - 1978 (4 years) Ontario

Services offered

  • LinkedIn coaching, consulting and teaching

    I work with my clients to identify the gaps in their sales and marketing strategies and tactics and to identify whether facets of LinkedIn may help fill those gaps. We then put a plan together to utilize those parts of LinkedIn - and only those parts - that are needed. There is no wasted time or effort in performing tasks of questionable value. Everything has a purpose and everything can be measured. And my clients' sales increase..


  • English Native

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