I am a Peruvian publicist who these days works in the Canadian marketing field. my knowledge about customer behavior, marketing management, and advertising allowed me to understand the Canadian Market nuances to get up to date with best in class global business practices.
at Merben International Inc
January 2018 - April 2020
• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts. Prepares marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations. • Tracks product line sales and costs by analyzing and entering sales, expense, and new business data. • Prepares marketing reports by collecting, analyzing, and summarizing sales data. • Creates promotional design materials; placing orders with suppliers, verifying receipt. • Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests. • Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases. • Developed and manage exports and imports to US, Europe and Asia. • Works as correspondent with supply chaining
Account Director - Planner Strategy
at Ska Publicidad
October 2012 - May 2016
• Management of the Advertising Agency. • Add new customers and rise the market share of the agency in a small and competitive market. • Manage, coordinate and supervise the advertising accounts. • Prepare strategies which increase the communication campaign, both using semiotics as advertising tools. • Constant market analysis in order to measure the response of the consumers to different stimulus used in the communication plan. • Permanent study of consumer behaviors to planning and development useful strategies for our customers.
at Eureka Solution
January 2012 - September 2012
• Check the advertising budget as the sketches of the design department. • Be in coordination with the client about the established agreements. • Creation of creative concepts for campaigns. • Advise and propose strategies of communication appropriate to the product or service to work in a campaign of communication
at HSBC Bank Peru
January 2009 - February 2011
• Placement of products of the Bank; such as loans, credit cards, long term deposits, etc. • Creation of campaigns that allow to reach sales goals.
at Griffith University
2020 - 2020 (1 year)
at Virginia University
2020 - 2020 (1 year)
Marketing Managemente & Professional Sales
at Lambton College
2017 - 2019 (2 years) Ontario
at Instituto Peruano de Publicidad
2011 - 2013 (2 years) Lima
at Universidad Ricardo Palma
2003 - 2009 (6 years) Lima
• Over eight years of experience in the advertising industry, I developed tools which let me l
lead with the unconscious mental process of the consumers,
• Fluent in Spanish, English and Portug
• Systems skills on Illustrator, Photoshop, Quickbooks and Office,
• NPP Analysis,
• Social Media Promotion and Dominance,
• Management Skills (Import and export of goods, duty claim, chain supplies),
• Analyze Market and Data Base,
• MDO experience,
• Customer Business Plan (ICBP) Development.
• I.C.P. And O.P.S.
Knowledge and keywords