I am a Peruvian publicist who these days works in the Canadian marketing field. my knowledge about customer behavior, marketing management, and advertising allowed me to understand the Canadian Market nuances to get up to date with best in class global business practices.

Experience

  • Marketing Coordinator

    at Merben International Inc

    January 2018 - April 2020

    Ontario

    • Implements marketing and advertising campaigns by assembling and analyzing sales forecasts. Prepares marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations. • Tracks product line sales and costs by analyzing and entering sales, expense, and new business data. • Prepares marketing reports by collecting, analyzing, and summarizing sales data. • Creates promotional design materials; placing orders with suppliers, verifying receipt. • Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests. • Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases. • Developed and manage exports and imports to US, Europe and Asia. • Works as correspondent with supply chaining

  • Account Director - Planner Strategy

    at Ska Publicidad

    October 2012 - May 2016

    Lima

    • Management of the Advertising Agency. • Add new customers and rise the market share of the agency in a small and competitive market. • Manage, coordinate and supervise the advertising accounts. • Prepare strategies which increase the communication campaign, both using semiotics as advertising tools. • Constant market analysis in order to measure the response of the consumers to different stimulus used in the communication plan. • Permanent study of consumer behaviors to planning and development useful strategies for our customers.

  • Account Executive

    at Eureka Solution

    January 2012 - September 2012

    Lima

    • Check the advertising budget as the sketches of the design department. • Be in coordination with the client about the established agreements. • Creation of creative concepts for campaigns. • Advise and propose strategies of communication appropriate to the product or service to work in a campaign of communication

  • Express Banking

    at HSBC Bank Peru

    January 2009 - February 2011

    Lima

    • Placement of products of the Bank; such as loans, credit cards, long term deposits, etc. • Creation of campaigns that allow to reach sales goals.

Education

  • Social Marketing

    at Griffith University

    2020 - 2020 (1 year)

  • Marketing Analitics

    at Virginia University

    2020 - 2020 (1 year)

  • Marketing Managemente & Professional Sales

    at Lambton College

    2017 - 2019 (2 years) Ontario

  • Advertising

    at Instituto Peruano de Publicidad

    2011 - 2013 (2 years) Lima

  • Economics

    at Universidad Ricardo Palma

    2003 - 2009 (6 years) Lima

Services offered

  • Marketing Analyst

    • Over eight years of experience in the advertising industry, I developed tools which let me l
    lead with the unconscious mental process of the consumers,
    • Fluent in Spanish, English and Portug
    • Systems skills on Illustrator, Photoshop, Quickbooks and Office,
    • NPP Analysis,
    • Social Media Promotion and Dominance,
    • Management Skills (Import and export of goods, duty claim, chain supplies),
    • Analyze Market and Data Base,
    • MDO experience,
    • Customer Business Plan (ICBP) Development.
    • I.C.P. And O.P.S.

Languages

  • English Negotiation

  • Spanish Native

  • Portuguese Negotiation

Hives