Multicultural Marketing Strategist. Cultural navigator and dialogue facilitator.

Experience

  • Managing Director

    at Multicultural Marketing Consultant

    February 2005 - at Present

    British Columbia

    Recent project highlights: - Free Life, marketing strategy (May 2016- present, as needed) - Taiwanfest content, social, and mobile marketing strategy (June 2015 - present) - Air Canada Ethnic social and mobile marketing projects (May 2014 - May 2015, through Hamazaki Wong) and account management (one-year maternity leave contract). - Vancouver Opera outreach project (November 2013 - April 2014)

  • Multicultural PR&Social Media Strategy

    at The Connected Universe Film

    January 2013 - April 2015

    British Columbia

    The Connected Universe film describes new science and idea about the interconnection of all things in the Universe. The film is the highest crowd funded documentary film in Indiegogo history. The film was chosen as the first film of the Vimeo/Indiegogo partnership.

Education

  • MBA

    at Golden Gate University

    1992 - 1994 (2 years) California

  • MSc.

    at University of Wisconsin-Madison

    1987 - 1991 (4 years) Wisconsin

Services offered

  • Multicultural marketing strategy consulting

    My career as a multicultural marketing strategist starts with CBC 20+ years ago. Vancouver is an ideal mini-testing lab for multi-level, multi-nation integrated marketing strategies, and I have been blessed with opportunities to hone my skills in managing integrated marketing campaigns. Resourceful, multi-lingual, and open-minded, through the process of matching skills, knowledge, and opportunities, I now lead and work with like-minded team members globally.

    In the ever-changing, multi-disciplinary, multi-skill marketing industry, the ability to work with different personalities creatively, flexibly, and effectively is more crucial, which takes time and experience to master. My passion for cultural dynamics and writing helps me tell compelling stories for clients and brands and develops winning strategies to engage a variety of communities.

    Do you always rely on your Asian girlfriend’s mother or have to beg the next door neighbor to “review and approve” your multicultural agency’s copy, just for a peace of mind? Do you try to make sense of your digital agency’s Weibo and WeChat reports? Do you feel frustrated communicating with your outsourcing team regarding the minimum viable deliverable? Please give me a call.

    I also produce award-winning Asian flavour honey. Unfortunately, it seems Asian honey is not allowed to display here. Please visit my hive in Medium.

Languages

  • English Negotiation

  • Chinese Native

  • Japanese Conversation

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