• Co-founder

    at Nightingales Systems Inc

    July 2018 - at Present


    Lead this SaaS start-up, acquiring clients, developing strategic objectives and creating content for client proposals. • Conduct the business research, the feasibility study, and the business planning for this start-up • Develop relations with stakeholders including; government, NGOs, and industry experts • Work with the IT developers to develop the digital platform of this start-up

  • Director of Healthcare Sales

    at Tristar Training LLC

    March 2016 - September 2018


    Developed Healthcare sector for a world-class employee training company. Created demand for customized training programs for healthcare professionals. • Leveraged contacts and professional network from SMS and Levant experience to create demand for the company’s training programs • Managed the execution of the training programs per thecustomers’ requirements • Established long-term partnerships with leading academic institutions to enhance the quality of the training delivery of the company • Drove revenues through creative marketing programs and professional selling strategies, meeting company objectives for this segment

  • Managing Director

    at Levant Medical Technologies FZC

    January 2013 - May 2017


    Founded this company to open new markets in the Middle East Region. Created demand for healthcare equipment. Supplied medical equipment and consumables to various clients in the Middle East. • Leveraged contacts and professional network from SMS experience to create demand for the company’s training program • Established a joint venture between Levant Medical and Tristar training for providing healthcare training in the UAE • Provided logistical support to clients that are interested in importing medical equipment from Europe and Japan to the Middle East

  • General Manager

    at Allied Expo

    September 2008 - December 2012

    Damascus Governorate

    Oversaw the operations of a company that organized major trade exhibitions in Syria including, the oil and gas exhibition, the power and electricity exhibition, and the motor show. Led the staff which provided exhibit stand design and stand building services. • Led the company to become a full member of the Global Association of the Exhibition Industry “UFI”. This required improving the organizational processes of the company to become compatible with the standards set by the association. • Managed relations with governmental entities, professional associations, and NGOs, as well as international exhibitions and trade associations • Developed the business strategy for the company and presented it to the board of directors • Created the tactical plans for the divisions and the projects they focused on, monitoring the progress of all projects • Approved the marketing and PR plans for the company

  • Financial Director

    at Syrian Medical Services Ltd

    May 2004 - December 2012

    Damascus Governorate

    Represented the Nasco management team on the board of Syrian Medical Services (SMS). The company represented leading manufacturers in the Syrian healthcare sector, providing after sales services and logistic support. • Developed financial and accounting procedures for the company and supervise all the financial activities, including AR, AP, payroll, and credit management • Supervised and approved project related budgets, reporting deviations, and significant accomplishments • Monitored the financial performance of the company, managing financial reporting and tax preparation • Managed the relations with banks and other financial institutions • Oversaw the human resources functions for the finance organization

  • Marketing Manager

    at Allied Expo

    July 2001 - September 2008

    Damascus Governorate

    • Developed and implemented the company’s marketing and PR plan for both exhibitors and attendees • Coordinating with the assigned advertising and PR agencies • Managed the sales teams of the exhibitions, monitoring the sales progress • Recruited and assigned International agents to market the exhibitions of the company outside Syria • Oversaw the database and graphic design divisions


  • Doctor of Business Administration

    at University of Liverpool

    2013 - at Present (7 years)

  • Msc. Accounting and Finance

    at London School of Economics and Political Science

    2000 - 2001 (1 year) London

  • BSc. Management Studies

    at Royal Holloway, University of London

    1997 - 2000 (3 years) London


  • English Native