at Lone Wolf Technologies - A Vista Portfolio Company
May 2016 - at Present
• Leadership of marketing function including global brand, strategic planning and annual Go-to-Market plans. • Created and implemented strategic marketing programs that resulted in 220% growth in marketing originated bookings, 300% increase in marketing originated pipeline and 42% growth in e-commerce revenue.
at BlueSun, Inc
May 2014 - May 2016
• Hired to transform marketing function through lead generation & sales enablement. • Implemented new systems, processes and programs to elevate a newly hired team of talented marketing professionals. • Increased leads to sales by over 200% in Year 1 by launching new brand, website and increase digital marketing and advertising efforts. This ultimately led to surpassed Bookings, Revenue and EBITDA.
Head of Marketing
at Flipp, Inc
January 2013 - March 2014
• Hired into a newly created position with a remit to build a dynamic marketing team that crossed both B2B and consumer marketing. • Successfully launched Flipp, a consumer digital flyer app, acquiring more than 2 million users utilizing mobile marketing and social media tactics. • Secured hits at launch in The USA Today, Good Housekeeping and the Today show. • Grew a team of talented marketers from 3 to 12 in less than 6 months.
Global Director, Marketing
at Dow Jones & Com - WSJ
August 2007 - December 2012
• Hired to lead B2B product marketing for the DJ Enterprise Solutions brands, my early successes rebranding Factiva and dramatically increasing marketing originated revenue accelerated my career leading to greater consumer and B2B marketing responsibilities. This culminated in leading the integrated marketing team of 50 individuals for all DJ brands in 2011. • Revitalized an underperforming marketing team to exceed bookings goals by creating structured and streamlined processes and improving relationships and communications across functions and teams. • Increased circulation of WSJ and WSJ.com by over 110% during my tenure.
Various Marketing, Product, Advertising positions
at Nielsen Co, ALK Technologies, Grey Advertising
June 2000 - August 2007
BA, Business Management & Communications
at University of Michigan
1995 - 1999 (4 years) Michigan
Knowledge and keywords