Experience

  • Director of Marketing, Communications + Design

    at Global Furniture Group

    October 2018 - at Present

    Ontario

    ▪ Built the Canadian marketing structure and team of 10 from the ground up, establishing traditional, digital, trade and product marketing as well as creative design capabilities ▪ Introduced a new product launch process designed to shorten the sales cycle and enhance the sales tools available to in-house and dealer sales teams ▪ Redefined the digital marketing and content strategy for effective delivery of relevant information by customer segment ▪ Established consistent guidelines for internal and external communications to maximize impact ▪ Led the redesign of three websites including an eCommerce platform and an interactive, social intranet ▪ Partnered with key accounts on joint marketing initiatives to drive increased sales through online retail channels ▪ Redefined the event and showroom customer experience ▪ Developed a comprehensive toolkit for the sales team ▪ Led 4 market research studies to inform key strategies

  • Head of Marketing

    at Bayshore Specialty Pharmacy

    November 2016 - October 2018

    Ontario

    Built the marketing structure and brand strategy for the speciality pharmaceutical business from the ground up ▪ Established brand standards, positioning and marketing toolkit for all customer segments, including specialty pharmaceutical manufacturers ▪ Achieved $5 million in growth driven by cross marketing initiatives with the Home Care business leveraging analytics

  • Head of Marketing and Communications

    at GE Healthcare

    May 2015 - November 2016

    Ontario

    ▪ Member of the Canadian leadership team responsible for the marketing and brand strategy of entire GE Healthcare Canada portfolio ▪ Collaborated with the Prime Minister’s Office on the Hon. Justin Trudeau’s first media relations event after taking office announcing a Fed grant for regenerative medicine research ▪ $12 Million in new business as a result of a successful media relations campaign held in collaboration with the Ottawa Hospital showcasing new minimally invasive interventional cardiology technology ▪ $5 Million in new business as a result of an integrated marketing campaign promoting new breast imaging technology

  • Marketing Manager

    at Medtronic

    July 2013 - May 2015

    Ontario

    ▪ P&L and portfolio management of the cardiac rhythm products ▪ Responsible for sales and marketing strategy for Canada ▪ Canadian representative on Global R&D and launch teams ▪ Relationship management for key opinion leaders

  • Strategic Marketing Leader

    at GE Healthcare

    October 2012 - June 2013

    Ontario

    ▪ Responsible for the marketing strategy of the service and patient outcomes businesses ▪ Led the launch of the first international Managed Vendor Services Solution with Humber River Hospital ▪ Re-evaluated and launched tiered service solutions to increase solutions business revenue ▪ Developed white papers showcasing the patient outcomes projects led by GE in collaboration with healthcare institutions to showcase capabilities.

  • Marketing Manager - Wound Closure

    at Johnson & Johnson Medical Companies

    April 2011 - October 2012

    Ontario

    ▪ P&L and portfolio management of the wound closure portfolio ▪ Responsible for sales and marketing strategy for Canada ▪ Canadian representative on Global R&D and launch teams ▪ Relationship management for key opinion leaders ▪ Led the successful launch of a portfolio of products designed to reduce surgical site infections resulting in $1.5 million dollars in new revenue ▪ Minimized price erosion on commodity categories through a value based pricing initiative that was ultimately globally adopted ▪ Awarded Global Marketing Excellence Award

  • Strategic Consultant

    at KT Marketing Solutions

    January 2006 - July 2012

    Ontario

    ▪ Owned and operated a successful consultancy practice working with clients on short-term and medium-term projects, including market entry strategies, re-branding, revitalizing product portfolios, consumer campaigns, brand development, brand management and more. ▪ Clients included Shoppers Drug Mart, Colgate-Palmolive, HSBC, ESP Promotions, Cision, Jason Grenci Photography, Career Builder Canada, Libman & Associates, etc.

  • Marketing Manager

    at 3M Canada

    November 2007 - April 2011

    Ontario

    ▪ P&L and portfolio management of the advanced wound care portfolio ▪ Responsible for sales and marketing strategy for Canada ▪ Canadian representative on Global R&D and launch teams ▪ Relationship management for key opinion leaders ▪ Led the launch strategy for high compression bandages that resulted in $500K revenue in the first year, $1.5M in the second year and $3.6 million in the third year AWARDS ▪ Marketing Excellence Silver Medal ▪ Medical Markets Vision Champion ▪ Marketing Sounds of Success

  • Marketing Specialist

    at Securit

    May 2004 - November 2006

    Ontario

    ▪ Led the re-branding of Shred-it to Securit ▪ Launched the Securit Records Management division ▪ Led the Community Shred PR campaigns in partnership with Walmart and local police stations across the country

Education

  • Master Business Administration

    at Queen's University

    2011 - 2012 (1 year) Ontario

  • Digital and Graphic Design Certificate

    at Humber River Hospital

    2004 - 2005 (1 year) Ontario

  • Bachelor Business Administration

    at Wilfrid Laurier University

    2000 - 2004 (4 years) Ontario

Languages

  • English Native

Hives