Experience

  • Product Marketing Consultant

    at Builderdome Inc.

    May 2019 - October 2019

    New York

     Defined target customer personas through primary qualitative and quantitative research  Developed an inbound marketing strategy plan that includes content strategy on the website and in social media to control every step of the customer journey  Recommended changes to the product to increase its usability. Conducted a quantitative study for that project

  • Marketing Consultant

    at Travelers

    January 2019 - May 2019

    Connecticut

     Developed marketing strategy for the Travelers P&C division through primary and secondary research  Conducted and analyzed 2 nationwide surveys of the Independent Agents in the US

  • Marketing Consultant - MBA Internship

    at Connecticut SBDC

    May 2018 - July 2018

    Connecticut

     Discovered a new distribution channel and created a partnership model for an Insurtech startup  Identified highly profitable target segments for a pet food company. Defined customer personas and communication strategy based on transaction data, geographical locations and behavioral patterns, using Esri and Tableau  Recommended an appropriate product marketing strategy for a pharmaceutical company. Analyzed consumer perception of the client’s product and that of its competitors, using text analytics in R

  • Product Marketing Manager

    at SOKOLOV Jewelry

    March 2015 - July 2017

    Kostromskaya Oblast’

     Developed pricing strategy and suggested design changes to the collection for the UK audience. The sales of the new collection exceeded the target number by 12%  Led the marketing team in proposing upgrades to the wristwatch collection, which resulted in 22% growth in sales. Identified preferences of the consumers through market research and conjoint analysis in R  Introduced a new product line for CIS and Russian Duty Free channel. Worked with designers to form a suitable product range and developed advertising strategy, bringing $200,000 of revenue in the first quarter  Managed various cross-functional and multilevel teams.

  • Head of Marketing and Business Development / Cofounder

    at iSpeak

    July 2011 - April 2015

    Kostromskaya Oblast’

     Redefined and implemented a subscription business model, using insights from customer in-depth interviews and surveys. The business model resonated with customers and drove the reduction of the churn rate from 40% to 6%  Promoted the iSpeak brand to one of the top 3 in the regional top-of-mind ESL brands among the target consumers by promoting the company through training program and referral system for local teachers  Introduced a new product for businesses. Established retainer contracts with multiple medium sized companies in the region, making iSpeak their exclusive service provider and increasing the revenue by more than 60%  Managed the team of 10 professionals

  • Assistant Product Marketing Manager

    at SOKOLOV Jewelry

    March 2014 - March 2015

    Kostromskaya Oblast’

  • Marketing Analyst

    at SOKOLOV Jewelry

    April 2013 - March 2014

    Kostromskaya Oblast’

Education

  • Google Analytics Individual Qualification

    at Google

    2019 - at Present (1 year)

  • HubSpot Sales Software

    at HubSpot

    2019 - at Present (1 year)

  • HubSpot Inbound Marketing

    at HubSpot

    2019 - at Present (1 year)

  • MBA - Business Analytics and Digital Marketing

    at University of Connecticut School of Business

    2017 - 2019 (2 years) Connecticut

  • Master of Science - Hospitality and Tourism

    at Kostroma State Technological University

    2006 - 2012 (6 years) Kostromskaya Oblast’

Languages

  • English Negotiation

  • Russian Native

Hives