Senior Director Marketing & Stakeholder Relations
February 2019 - October 2019
Led and oversaw the global brand, ensuring consistency of use and execution across the customer journey, legal entities and property assets ● Led and oversaw all external facing marketing and communications initiatives for B2C and B2B segments ● Development and oversight of Investor Relations department, working closely with the executive offices and Finance. ● Assessment, recommendation and implementation of marketing process efficiencies and best practices including; social media strategy, website SEO, Lead generation marketing and media buying. ● Oversight and management of all creative elements across on and offline assets for the organization.
Vice President Marketing and Customer Experience
at The Stronach Group
April 2018 - September 2018
Initiation and development of a new brand and customer experience model across the organization's US operations. ● Assessment, recommendation and implementation of marketing process efficiencies and best practices including; social media strategy, wayfinding, merchandising, and media buying. ● Oversight and management of all creative elements across on and offline assets for the organization.
Director GWI Marketing
April 2008 - April 2018
Responsible for the overall assessment, strategic direction, evolution and management of brands. ● Development of global and international brand platforms and new product and brand launches. ● Oversaw the deployment and execution of global and international brands across various counties. ● Strategic development and deployment of brand architecture for both B2C and B2B segments. ● Ensure a global lens is placed on all initiatives to realize cost and operational efficiencies. ● Evolution to performance based marketing initiatives and plans, adapting to changes in consumer behavior. Previous roles and portfolios included: DIRECTOR, MARKETING STRATEGY & PLANNING - DAY-TO-DAY & SELF-SERVICE BANKING, CREDIT CARDS, EMERGING PAYMENTS 2012 – 2014 - INSURANCE, INVESTMENTS, SMALL BUSINESS 2009 – 2011 - INVESTMENTS 2008 – 2009
Bachelor of Commerce
at Mount Allison University
1993 - 1997 (4 years) New Brunswick
Knowledge and keywords