• Innovation and Market Research Director

    at T garage Pty Ltd

    January 2013 - July 2014

    State of New South Wales

    Led quantitative and qualitative innovation research for brands and retailers across grocery, liquor, DIY/Garden, and discount, solving ambiguous business problems using bespoke research via mobile platforms. In addition, I was responsible for developing of a next generation, mobile research platform with web-based analysis and reporting.

  • Senior Category Development Analyst

    at Woolworths Group

    March 2012 - December 2012

    State of New South Wales

    Developed consumer-centric innovation and optimisation strategies for the largest retailer in Australia through the analysis of macro trends, shopper journeys, consumer spending patterns, range performance, in-store activations and promotional programs across drinks, hair care and pet food categories.

  • Global Olay Body Consumer Market Knowledge Manager

    at Procter & Gamble

    June 2011 - March 2012


    Managed all aspects of P&G’s world class innovation research process to identify rich consumer insights and decode the tangible shopper trends for two of the largest markets - North America and China.

  • Senior Consultant

    at Deloite Touche Tomatsu

    July 2007 - May 2011

    State of New South Wales

    Led teams to deliver major business change for blue chip clients like Walmart, Shell, ALICO and government.


  • BBA

    at University of Texas at Austin

    2003 - 2007 (4 years) Texas


  • English Native