Experience

  • Director, Online Marketing & SEO

    at Reactorr

    January 1995 - at Present

    British Columbia

    Marketing Strategy, Product Development, Competitive Analysis, Enterprise SEO, Technical SEO, Site Audits, Keyword Research, International SEO experience. Consultancy for demand generation, growth hacking, reputation management, digital strategy, online branding, SEO, content marketing that's worked with SMBs, multinationals, & Fortune 500's. Wearer of many hats to create measurable results; media buyer, writer, inbound marketer, product marketer, account manager, marketing strategist, designer, CRO, UX, SEM manager, social media marketer, analytics specialist, account manager, SEO analyst, business development, sales, etc. Past clients include; Starwood Hotels, Cabela's, Epson, BAE Systems, Orbitz, Expedia, Agoda, Fossil, Sears, and more Markets include; Travel, Finance, Health, eCommerce, Insurance, Education, Software, Hosting, Utilities, Beverage, Law, Manufacturing, Jewelry, Dating, Autos, Payday, Casinos, and many others.

  • Senior SEO

    at Hootsuite

    February 2015 - August 2015

    British Columbia

    Enterprise SEO, Competitor Analysis, Keyword Research, Site Audits, Technical SEO, Internal workshops & training, SEO strategies for demand generation

  • SEO / Marketing Director

    at Hotel Insider

    April 2013 - January 2015

    British Columbia

    Managed online marketing strategy, product development, partner marketing, SEO

  • Senior Online Marketing / SEO Manager

    at Cedars Online

    October 2011 - July 2012

    British Columbia

    Online Marketing, SEO, Analytics, Product Development, Digital Strategy

  • Senior SEO Manager

    at Netsurf Media

    April 2011 - October 2011

    British Columbia

    SEO for several of the top online gaming sites. Analytics, reporting, link building, content strategy, keyword research, site optimization Managed annual budget and internal/external teams. Reported to SEO Director and CMO. Acquired by Cedars (above)

  • Online Marketing Manager

    at Think Shift

    September 2010 - January 2011

    Manitoba

    Online marketing, SEO, SEM, social media, analytics and digital strategy. [contract]

  • VP, Marketing

    at Virtucom/Weopia

    May 2009 - January 2011

    Manitoba

    Product development, Internet Marketing, SEO, PR, business development, partner marketing

  • SEO Manager

    at Tipping Canoe

    November 2008 - May 2009

    Manitoba

    * SEO Manager for a network of large sites - HotUKdeals.com, Quidco.com, and others - Enterprise SEO, analytics, keyword research / competitive analysis - Product development for new initiatives/projects

  • Web Marketing/SEO Specialist

    at Blizzard Interactive

    June 2005 - June 2008

    Manitoba

    Online Marketing, Product Development, SEO in finance for client in US, UK, and Australia.

  • Marketing Assistant

    at Cocoon Branding

    January 2003 - May 2005

    Manitoba

    * Campaign planning, strategy, online marketing, copywriting, media buys, PPC, PR

  • Assistant Producer

    at CNBC

    August 1995 - February 2001

    Central and Western District

    Began in Master Control Room (MCR) and studio. Transitioned to editorial starting as a news associate and rose to assistant producer.

Education

  • Marketing Management

    at Red River College

    2005 - 2008 (3 years) Manitoba

  • BA, Media and Communication (BAMC)

    at City University

    1995 - 1998 (3 years) Central and Western District

Languages

  • English Native

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Following (2)

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