Multilingual Growth Marketer with a strong focus on North and South America markets.
5+ years of experience in agencies, multinational corporations and entrepreneurial endeavors. Highly skilled in Growth Marketing, Digital Strategy and Sales, PR and Content Marketing,

Experience

  • Senior SEO and Content Marketing Manager

    at FlightNetwork.com

    June 2016 - at Present

    Ontario

    • Content, PR, SEO and Earned Media Specialist for Canada's #1 Online Global Travel Agency • Responsible for entire content on the FlightNetwork Blog in Canada and Australia - 250K Readership • Develop fresh, innovate, authoritative and newsworthy content strategies with a global focus that drive buzz and media attention, ultimately increasing brand awareness, leads, sales and qualified traffic directly affecting the bottom line of the company. • Manage content strategies from ideation, execution to promotion with worldwide teams involved, consisting of content publishers, pr firms, outreach specialists, designers, social and marketing teams. •Execute prospecting and outreach of top-tier travel industry participants from a myriad of industries on large scale content campaigns using scripts and tools such as Scrapebox, Yesware, Url profiler, Majestic, and Moz.

  • Growth Marketer

    at Influence This

    November 2016 - June 2017

    Ontario

    • Growth Marketer for Canada's biggest influencer marketing conference featuring marketers, agencies, influencer networks & digital creators • Successfully reached online ticket sales goal of 500+ Tickets • Responsible for implementation of sales funnels and google analytics tracking and advanced reporting on website • Email marketing and automation strategy using Yesware and Pipedrive • Developed content strategy to generate top of the funnel leads, email marketing and automation strategy to move leads to the bottom of the funnel • Creation of lists for each type of website visitor and advanced retargeting in Facebook and Google Adwords • Outreach strategy to participating brands for earned media mentions and buzz

  • Senior Inbound Marketing Manager

    at Climb.Digital

    November 2015 - May 2017

    Florida

    -Inbound marketing agency and Hubspot partner in Brazil and the US, specializing in digital consultancy for large corporations. -Responsible for agency growth, client acquisition and inbound marketing training for qualified staff -Overseeing strategic initiatives for Inbound clients (Personas - Keyword Research - Content Mapping - Communication Strategy - Marketing Automation - Paid Media Strategy) with team of Developers, Designers, Content Publishers and Analysts. - Biggest Clients - Johnson & Johnson, Samsung, L'oreal, Lavazza, - Managing Annual Media Spend of $1MM / Year

  • Digital Marketing Manager

    at Casa da Criação

    November 2013 - June 2016

    Rio de Janeiro

    -Full-service, Top-tier digital and performance marketing agency in Rio de Janeiro, Brazil -Digital Marketing Manager for performance marketing campaigns for high profile clients -Managed media budgets of $2.5M annually -Biggest clients- Weight Watchers, Land Rover, Kia, Indian motorcycles, Maramac, Elsevier -Managed Annual Media Spend of $2.5MM -Oversaw all strategic initiatives for the agencies biggest clients: Market Research - Media planning - Content Creation - Lead Generation - Marketing Automation - SEO - SEM

  • Founder & CEO

    at Language Plus

    May 2012 - June 2016

    Rio de Janeiro

    -CEO and Founder of English Online Language School in Rio de Janeiro -Managed a remote team of 30 language instructors and 500 students -Dominated Paid and SEO search results for Targeted keywords -Annual media spend of $30K with revenue of $800K per year

  • Digital Marketing Consultant

    at NoBlind

    May 2014 - June 2015

    Rio de Janeiro

    -Performance Marketing Agency in Rio, Brazil, specialized in SEO, Business Intelligence, Web analytics and E-commerce -Main clients - Sky TV, Ipanema Sandals, Enjoy, -Planned and oversaw execution for all digital marketing campaigns with annual media budget of $1MM annual media spend -Tactics - Competitive Analysis, Media Buying, Media Planning, CRO, SEO, SEM, Marketing Automation, Social Media,

Education

  • Digital Marketing Perfomance Marketing

    at INFNET

    2015 - 2016 (1 year) Rio de Janeiro

  • Master of Digital Marketing and Design

    at ESPM

    2012 - 2013 (1 year) Rio de Janeiro

  • Bachelor of Arts

    at University of Western Ontario

    2002 - 2006 (4 years) Ontario

Languages

  • English Native

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Hives