Experience

  • CEO and Founder

    at Agents of Necessity Inc.

    May 2016 - at Present

    Ontario

    Every marketer, agency, start-up and NGO needs senior strategic advice - they just don't need it all the time. Agents of Necessity is an on-demand strategy agency, providing unflinchingly honest advice from C-level strategists with global depth. We solve business challenges, win consumers, build strong teams and brilliant ideas, through our workshop-driven solutions.

  • Global Chief Strategy Officer

    at Initiative

    May 2013 - February 2016

    New York

    Led global strategic product, drove agency culture, led strategy for global business development and helmed thought leadership, plan product, and tools development for the agency. Key achievements include largest global win in 5 years, successfully defending largest global client, design and development of a ground-breaking agency-wide planning operating system, and helmed “The Reset Generation”, Initiative’s 19-country study of the Millennial generation.

  • EVP, Director of Communication Planning, Worldwide

    at Initiative

    January 2007 - May 2013

    New York

    Developed and led agency in communication planning product, tools and technology; led U.S. and selected global client product, business development, and consumer research. Key achievements include the design, implementation and training of three planning systems to match agency positioning; designed and launched Real Lives, Initiative’s global targeting tool; personally trained 23 markets globally.

  • General Manager, Canada

    at Sandbox Communication Planning

    July 2007 - December 2009

    Ontario

    Founded and managed a start-up communications planning agency to serve J&J brands in Canada, concurrent with my global role at Initiative; developed proprietary approaches, workshops and tools; hired and managed a cross-functional team to deliver strong strategic product; built collaborative teams across competing agencies

  • General Manager, Canada

    at Initiative

    May 2005 - March 2008

    Ontario

    Full operational responsibility for the Canadian operation for Initiative, with 55 employees across 2 regional offices. A strong record of wins and client retention while maintaining both Sandbox and global Initiative roles.

Languages

  • English Native

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