Job description

Requirements

  • Entry level
  • No Education
  • Salary to negotiate
  • Calgary

Description

The Digital Marketing Manager will oversee the digital marketing strategy for the company.


Duties of the Digital Marketing Manager:


-Devising strategies to drive online traffic to the company website.


-Tracking conversion rates and making improvements to the website.


-Developing and managing digital marketing campaigns


-Utilising a range of techniques including paid search, SEO and PPC.


-Overseeing the social media strategy for the company.


-Managing online brand and product campaigns to raise brand awareness.


-Managing the redesign of the company website.


-Improving the usability, design, content and conversion of the company website


-Responsibility for planning and budgetary control of all digital marketing


-Evaluating customer research, market conditions and competitor data.


-Review new technologies and keep the company at the forefront of developments in digital marketing.?


Requirements of the role


-Bachelor degree in Marketing.


-Qualified member of the CIM or equivalent.


-Experience managing PPC, SEO and Affiliate programmes.


-Strong understanding of current online marketing concepts, strategy and best practice.


-Experience in ecommerce, SEO, PPC, Email marketing, and social media.


-Previous experience in a similar digital marketing role.

  • marketing
  • online marketing
  • seo
  • social media

About the company

Retail Detail is a retail recruitment, staffing and HR solutions agency based throughout Canada. The economy of the retail industry is growing as more young people desire to make their future careers within this field.
As new retail stores and companies are coming and growing, new recruits are needed and this is where we help through our services such as talent acquisition, outsourcing and training.