- Entry level
- No Education
- Salary to negotiate
The Email marketing manager will be responsible for managing the organisation email marketing campaigns and maximising revenue opportunities from the CRM and customer database.
Duties of an Email marketing manager include:
-Managing the companies email campaigns and communicating company brands through email marketing.
-Analysis of current email marketing campaigns and making recommendations for improvement.
-Managing trigger email campaigns throughout the customer lifecycle to maximise sales.
-Carrying out segmentation of the database and implementing remarketing strategies.
-A/B Testing on various email campaigns to establish the most effective.
-MVT Testing on email marketing campaigns.
-Tracking and reporting on email campaigns in order to guide improvements.
-Reporting to the marketing director on sales revenues generated through email marketing campaigns.
-Ensuring all email campaigns comply with current email best practice in the industry.
-Working closely with the Head of CRM to develop a clear CRM strategy.
Our ideal background of an Email Marketing Manager:
-Excellent written communication and copywriting skills.
-Degree educated with a minimum of 2.1 in engineering, marketing or mathematics.
-Previous experience as an email marketing manager ideally within a similar industry.
-You will be extremely analytical and be able to translate complex data into actionable and profitable marketing plans.
About the company
Retail Detail is a retail recruitment, staffing and HR solutions agency based throughout Canada. The economy of the retail industry is growing as more young people desire to make their future careers within this field.
As new retail stores and companies are coming and growing, new recruits are needed and this is where we help through our services such as talent acquisition, outsourcing and training.